Affiliate Content Guidelines

Valor & Faith Co. Affiliate Content Guidelines

Effective Date: September 2, 2026

These Affiliate Content Guidelines apply to all approved Valor & Faith Co. affiliates, creators, and promotional partners.

These Guidelines supplement the Valor & Faith Co. Affiliate Program Terms & Conditions. Affiliates must comply with both documents.

1. Official Product Name

The official product name is:

Saint Michael Badge

Please use Saint Michael Badge in all new written captions, descriptions, posts, Reels, videos, and promotional content.

Some older brand-produced videos may contain legacy terminology such as “coin” or “medal.” This terminology may remain in previously completed creative materials, but all new Affiliate-created content should use Saint Michael Badge.

2. Core Brand Message

The Saint Michael Badge should be presented as a meaningful reminder of:

  • faith;
  • courage;
  • strength;
  • honor;
  • standing firm during difficult moments;
  • meaningful connection with loved ones and personal values.

Approved brand messages include:

“For those who choose faith over fear.”

“Faith. Honor. Protection.”

The Badge may also be presented as a meaningful gift, keepsake, or daily reminder of faith and courage.

3. Claims That Must Be Avoided

Affiliates must not state or imply that the Saint Michael Badge:

  • guarantees physical protection;
  • guarantees supernatural protection;
  • prevents accidents, injury, illness, or death;
  • changes a person’s luck;
  • produces miracles;
  • cures or prevents medical conditions;
  • guarantees spiritual outcomes;
  • guarantees financial or personal success;
  • provides any result that cannot reasonably be substantiated.

Preferred wording includes:

  • “a reminder of faith and courage”;
  • “a meaningful symbol of faith”;
  • “a reminder to stand firm”;
  • “a meaningful keepsake”;
  • “a gift with meaning.”

4. USA-Only Availability

Until otherwise confirmed by Valor & Faith Co., the Saint Michael Badge is available for fulfillment in the United States only.

Promotional content should clearly state:

“Available in the USA only.”

Affiliates must not knowingly promote international availability where fulfillment is not supported.

5. Affiliate Disclosure

Affiliates must clearly disclose their commercial relationship with Valor & Faith Co.

Recommended wording:

“Affiliate partnership with Valor & Faith Co. I may earn a commission from purchases made through my link.”

or:

“Ad / Affiliate — I may earn a commission from purchases through this link.”

The disclosure should be easy to notice and should not be hidden where viewers are unlikely to see it.

For video content, Affiliates should include an appropriate disclosure in or prominently associated with the video where required.

6. Affiliate Link and Discount Code

Affiliates should use their official Shopify Collabs affiliate link and assigned discount code whenever promoting the Saint Michael Badge.

This ensures referrals and eligible sales are properly attributed.

Affiliates must not alter or manipulate tracking links in a misleading or deceptive manner.

7. Promotional Materials

Valor & Faith Co. may provide Affiliates with:

  • approved images;
  • videos;
  • suggested captions;
  • promotional copy;
  • product messaging;
  • calls to action;
  • logos;
  • campaign-specific materials.

Affiliates may use these materials directly or adapt suggested wording to their own voice, provided that the final content remains accurate and compliant with these Guidelines.

8. Creative Freedom

Affiliates are encouraged to communicate naturally with their own audience.

Authentic storytelling is preferred over aggressive or misleading sales language.

Affiliates may adapt captions and messaging to their own style, provided that they do not alter the core meaning of the product or make prohibited claims.

9. Reviews and Testimonials

Affiliates must not create or publish:

  • fake reviews;
  • fabricated testimonials;
  • false customer identities;
  • invented star ratings;
  • fictional customer experiences presented as genuine customer reviews.

If a story is illustrative, fictional, dramatized, or hypothetical, it must not be presented as a verified real customer experience.

10. Social Media Conduct

Affiliates may promote Valor & Faith Co. through approved social media channels including Facebook, Instagram, Reels, Stories, video content, and other appropriate channels.

Affiliates must not:

  • impersonate Valor & Faith Co.;
  • create misleading “official” accounts;
  • make false statements about the brand;
  • use spam;
  • harass users;
  • use deceptive advertising;
  • misrepresent product availability or pricing.

11. Paid Advertising

Affiliates must not run paid advertising using Valor & Faith Co. trademarks, logos, branded search terms, URLs, or advertising materials unless expressly authorized in writing.

12. Content Review

Valor & Faith Co. may request reasonable edits or removal of content that:

  • contains prohibited claims;
  • uses inaccurate information;
  • misuses the brand;
  • violates these Guidelines;
  • violates the Affiliate Program Terms & Conditions;
  • creates material legal, compliance, or reputational risk.

Affiliates agree to make reasonable corrections promptly when requested.

13. Accuracy

Affiliates are responsible for ensuring that their promotional content is truthful and accurate.

If an Affiliate is uncertain whether wording or a claim is appropriate, they should contact Valor & Faith Co. before publishing.

14. Contact

Questions about these Guidelines may be directed to:

Valor & Faith Co.
Email: support@valorandfaithco.com